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With domestic travel booming and travellers seeking slower, wellness-led escapes, Harbour Hotels, the UK's leading independent luxury hotel group, is championing Britain's coastline as the ultimate out-of-season destination. According to VisitBritain's latest Domestic Sentiment Tracker (July 2025), 77 per cent of UK adults plan to take an overnight domestic trip
in the next 12 months, with more than a third now more likely to choose a UK break over going abroad. Against this backdrop, Harbour Hotels is positioning autumn and winter as the South West's 'Secret Season' – a time where empty beaches, wild swimming, spa rituals, and fireside dining create a new rhythm of travel beyond summer.
"More and more guests are discovering the coast outside of summer. It's not only better value but more authentic, the harbours are calmer, the beaches quieter, and the pace of life slower. Autumn and winter bring a special kind of magic, and we're proud to be spotlighting the South West as Britain's secret coastal season," Mike Warren, CEO of Harbour Hotels.
To book a break with Harbour Hotels in Devon and Cornwall, visit https://www.harbourhotels.co.uk