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The Cornish Seaweed Bath Company has launched its Super Nutrient Purple Shampoo and Conditioner (£57.90), a natural, seaweed-powered duo designed to gently tone, brighten and revive blonde, silver, grey and lightened hair without the harsh ingredients often found in traditional purple formulas.
At the heart of the formula is nutrient-rich blue Cornish seaweed, sustainably harvested from the Atlantic waters around Cornwall. Naturally packed with minerals, antioxidants and amino acids, the seaweed works alongside plant-derived purple pigments to neutralise brassiness while nourishing both scalp and strands.
Unlike many toning products that can leave hair dry or dull, this botanical formula treats hair as it tones. The shampoo and conditioner are also enriched with tuber fleeceflower root, Angelica sinensis root, frankincense and mint leaf, helping to support scalp health and leave hair feeling soft, balanced and glossy.
True to the brand's ethos, the duo is vegan, cruelty-free and free from silicones, SLS, sulphates (including natural sulphates), parabens, artificial fragrance and synthetic colour. The formulas are pH-balanced and powered only by plant-based cleansers, hair-loving oils and essential oils.
Sustainably made in Cornwall, this launch offers a nature-led alternative to traditional purple shampoos, proving that toning blonde hair can be both effective and gentle.
https://cornishseaweedbath.co.uk